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Terms and Conditions - Cheshire SEO

Terms and Conditions

Search Engine Optimisation Agreement

General Terms Applicable to All Packages and Services

This agreement is hereby entered into between CheshireSEO.org (hereinafter referred to as “Company”) and the Individual or Company to whom the Invoice is addressed to (hereinafter referred to as “Client”) on the date of the 1st payment received.

  1. “Company” agrees to provide “Client” with Search Engine Optimisation and Reporting Services (if applicable) (hereinafter referred to as “SEO”). “Company” is authorised to improve the ranking of, and/or positioning the contents of the “Client” URL (1 per Customer), in the search engines and/or directories that are used by the general public.
  2. “Client” agrees to pay “Company” an agreed monthly fee as stated in point 9 for the duration stated under point 8. Fee must be received at the beginning of each month prior to any services provided. SEO Services are intended to provide the client with preferential positioning in selected search engines and report results on an ongoing and timely basis. SEO Services include:
  • Research keywords and phrases (See point 10 for how keywords can affect pricing)
  • Edit “Client” website content where applicable
  • Edit various html tags and page content to submit to selected search engines and directories
  • Create as required, additional web pages for the purpose of “catching” keyword/phrase searches
  • Submit your pages to search engines and directories
  • Attempt to rank for keywords agreed upon
  • A flow of links from “Company” private network of websites
  • Regular reporting
  • Consultation service for new content to be added to the “Client” URL
  • Unnatural links and penalty recovery service (if ever required during contract term)
  1. For the purposes of providing these services, “Client” agrees to provide:
  • “Client” agrees and authorizes “Company” FTP access to the main site for uploading new pages, and making changes for the purpose of Optimisation OR approval to go through 3rd Party
  • “Client” authorizes “Company” use of all logos, trademarks, Web site images, etc., for use in creating informational pages and any other uses as deemed necessary by “Company” for search engine positioning and Optimisation
  • If “Client” site is light in textual content, “Client” will provide additional relevant text content in electronic format for the purpose of creating additional web pages. “Client” agrees to provide content, for example, 200 to 500-word “articles” about each of their keyword phrases if required
  1. “Client” acknowledges the following with respect to services:
  • “Company” has no control over the policies of search engines with respect to the type of sites and/or content that they accept now or in the future. “Client” site may be excluded from any directory at any time at the sole discretion of the search engine or directory. “Company” will attempt to resubmit those pages that have been dropped from the index, and perform penalty recovery service if required
  • Due to the competitiveness of some keywords/phrases, ongoing changes in search engine ranking algorithms and other competitive factors, “Company” can never guarantee #1 positions or consistent top 10 positions for any particular keyword, phrase or search term.
  • It is solely at the discretion of the search engines themselves to list the “Client” site.
  • Occasionally, search engines will stop accepting submissions for an indefinite period of time.
  • Occasionally, search engines will drop listings for no apparent or predictable reason. Often listing will “reappear” without any additional submissions. Should the listing not reappear, “Company” will re-submit the site based on the current policies of the search engine in question.
  • “Client” links from the “Company” private network of websites can be removed upon early termination of this agreement by “Company” or “Client”
  1. The “Company” is not responsible for changes made to the Web site by other parties that adversely affect the search engine rankings of the “Client” Web site.
  2. Additional Services not listed in this proposal can be provided for at an additional fee, once requested by “Client”. “Company” will determine the fee and agree with “Client” before commencing such additional services.
  3. “Company” is not responsible for “Client” overwriting SEO work to “Client” site. For example, Client webmaster or administrator making changes and uploading over work already provided.
  4. The duration of this agreement shall be 6 months. After initial 6 months, a rolling monthly contract will be in place until 30 days written notice is provided by “Client” to “Company” via email or postal mail.
  5. The total monthly cost under this agreement for the above services will be based upon whichever package is chosen from:
    • £400 per calendar month for “Local SEO Booster” package
    • £700 per calendar month for “National SEO Reach” package
    • £2000 per calendar month for “Search Engine Domination” package
    • £80 per calendar month for “Google Places Starter Option” package
  6. Monthly Subscription Fees as stated in point 9 may be amended by “Company” if Keywords requested by “Client” are deemed unsuitable by “Company”. However, “Company” will inform “Client” of any amendment in the subscription price before work will begin, and if no agreement can be found “Client” is allowed to cancel this contract, with a refund of any fees incurred to date.
  7. “Company” reserves the right to cancel the service at any time. In this event “Client” will not be entitled to a pay for the remaining period of service. Unfortunately, there is no cancellation period offered during the period stated under point 8 unless agreed otherwise in writing by “Company”.
  8. All payments are to be made in advance of work starting for that calendar month. If payment is late by more than 30 days, “Company” reserves the right to:
    • Add Statutory interest at 8% above the Bank of England base rate on the most recent base rate of either December 31st or June 30th
    • Fixed fees can be added to the total amount at £40 for debts up to £999.99, £70 from £1,000 to £9,999.99, and £100 for £10,000 and above.
    • If the cost of chasing for payment is greater than the relevant fixed fee, “Company” can also claim back the remainder as reasonable costs.
    • Instruct a 3rd party to pursue any outstanding debt on their behalf

Indemnification

“Client” agrees that it shall defend, indemnify, save and hold “Company” harmless from any and all demands, liabilities, losses, costs and claims, including reasonable legal fees asserted against “Company”, its agents, its customers, officers and employees, that may arise or result from any service provided or performed or agreed to be performed by its agents, employees or contractors. “Client” agrees to defend, indemnify and hold harmless “Company” against liabilities arising out of; (1) any injury to person or property caused by any products sold or otherwise distributed in connection with “Company” (2) any material supplied by “Client” infringing or allegedly infringing on the proprietary rights of a third party; (3) copyright infringement.

Disclaimer

“Company” will not be responsible for any damages your business may suffer. “Company” makes no warranties of any kind, expressed or implied for services we provide. “Company” disclaims any warranty or merchantability or fitness for a particular purpose. This includes loss of data resulting from delays, non-deliveries, wrong delivery, and any and all service interruptions caused by “Company” and its employees. It is recommended that you keep a backup of your important data. “Company” reserves the right to revise its policies at any time.

Specific Terms for Local SEO Booster Package

  1. These terms are in addition to the above General Terms
  2. “Client” may request up to 5 Local Keywords, with a Local Keyword defined as containing a geographical location, for example ‘hairdressers Cheshire’, where Cheshire is the geographical location. “Company” has the final decision on which keywords are accepted and may substitute keywords for other alternatives. “Company” will always confirm final keyword list with “Client” before starting any work. Countries are not allowed as a geographical location.
  3. Google Places for 1 location will only be accepted if based on an applicable keyword. Keyword must have a valid Google Places result appearing, or “Company” must agree to the keyword in writing.
    • “Client” should ideally have an office or location in each chosen location. If “Client” does not, “Client” accepts it will be more difficult for “Company” to achieve rankings, however “Company” will attempt it using reasonable endeavours.
  4. Should the ‘Unnatural Links & Penalty Removal Service’ be required, “Company” will attempt to have any penalty(s) and unnatural links removed, but will not be held liable for any drop in rankings or negative effect on the “Client” URL. Penalty removal is at the sole discretion of Google.

Specific Terms for National SEO Reach Package

  1. These terms are in addition to the above General Terms
  2. “Client” may request up to 5 National Keywords, with a National Keyword defined as not containing a geographical location, for example ‘hairdressers Cheshire’, where Cheshire is the geographical location. “Company” has the final decision on which keywords are accepted and may substitute keywords for other alternatives. “Company” will always confirm final keyword list with “Client” before starting any work. If “Client” prefers a mix of Local and National keywords, this is acceptable.
  3. Google Places for up to 5 locations will only be accepted if based on an applicable keyword. Keyword must have a valid Google Places result appearing, or “Company” must agree to the keyword in writing.
    • “Client” should ideally have an office or location in each chosen location. If “Client” does not, “Client” accepts it will be more difficult for “Company” to achieve rankings, however “Company” will attempt it using reasonable endeavours.
  4. Should the ‘Unnatural Links & Penalty Removal Service’ be required, “Company” will attempt to have any penalty(s) and unnatural links removed, but will not be held liable for any drop in rankings or negative effect on the “Client” URL. Penalty removal is at the sole discretion of Google.
  5. Content for ‘Advanced Press Release’ service will be at the sole discretion of “Company”, and will be a single press release distributed to a selection of news outlets. It is at the sole discretion of the news outlets as to whether the press release is published or not.

 Specific Terms for Search Engine Domination Package

  1. These terms are in addition to the above General Terms
  2. “Client” may request up to 10 Local or National Keywords. “Company” has the final decision on which keywords are accepted and may substitute keywords for other alternatives. “Company” will always confirm final keyword list with “Client” before starting any work. If “Client” prefers a mix of Local and National keywords, this is acceptable.
  3. Google Places for up to 10 locations will only be accepted if based on an applicable keyword. Keyword must have a valid Google Places result appearing, or “Company” must agree to the keyword in writing.
    • “Client” should ideally have an office or location in each chosen location. If “Client” does not, “Client” accepts it will be more difficult for “Company” to achieve rankings, however “Company” will attempt it using reasonable endeavours.
  4. Should the ‘Unnatural Links & Penalty Removal Service’ be required, “Company” will attempt to have any penalty(s) and unnatural links removed, but will not be held liable for any drop in rankings or negative effect on the “Client” URL. Penalty removal is at the sole discretion of Google.
  5. Content for ‘Advanced Press Release’ service will be at the sole discretion of “Company”, and will be a single press release distributed to a selection of news outlets. It is at the sole discretion of the news outlets as to whether the press release is published or not.
  6. “Company” will create 1 video, in a ‘whiteboard’ format of approximately 1 minute long. “Client” agrees to provide details including address and phone numbers. “Company” will attempt to rank for this 1 video, but this is on a ‘reasonable endeavours’ approach.
  7. “Client” will provide the URL(s) of the 5 assets for “Company” to attempt to rank for the ‘Ranking of up to 5 Online Assets’ service. These will be Web 2.0 properties related to the URL for this agreement. e.g. Facebook page, Twitter account, Youtube Channel. It cannot be additional URL(s) unrelated to the main URL of this agreement.
    • 1 keyword per Web 2.0 URL is allowed, selected from the list if agreed keywords for the main URL of this agreement
    • Points 3, 4, 5, 7, and 11 from the general terms above, all apply to each Web 2.0 URL as well as the main URL.
    • “Client” acknowledges that not all keywords are suitable for the ‘Ranking of up to 5 Online Assets’. If “Company” determines chosen keywords are not suitable, “Company” will inform “Client” and could offer a reduced monthly fee as determined by “Company”. If no agreement on amended monthly fee can be found “Client” is allowed to cancel this contract, with a refund of any fees incurred to date.

 Bespoke SEO Packages

  1. If a Bespoke SEO Package is arranged, terms and conditions will be  generated specific to that package